Our data science services create clarity for decision-making and strategy development. We use data science to help our clients optimize advertising ROI, plan media, increase online conversions and create personalized experiences for their customers.
Our mission is to clear away the complexity — and translate the data into clear direction for our clients and their colleagues.
Every Data Science project is unique, but they all begin with the same basic idea. We can use data to prove the effectiveness or ineffectiveness of a program. We start every Data Science project by listening and helping our clients define their goals. Will we track ad spending variables? Will we prove the effectiveness of media mix? Will we learn what impacts the growth of an organization? It all starts with goal planning.
Experiments & Analysis
We help our clients gather and organize big data sets, distilling information into insights and actionable recommendations. Once we understand a client's goals, we create a data model and run data experiments. We prod and tweak the data to isolate variables that modify the expected result. We add in more experiments, uncover new data sets that impact our model, and bake it all back in to the core model until we have the data that supports or debunks our hypotheses and achieves our goals. Then we package everything we learn and turn it into an easy to understand report that enables our clients to make sound, data-backed business decisions.
Web & Mobile
The web is our platform. We use a wide variety of technologies to create beautiful, useful web and mobile applications.