Managing a Merger and Creating a Single Seamless Experience
Invitation Homes is the largest owner and operator of single-family homes for lease in the United States. They focus on meeting ever-changing lifestyle demands and providing residents access to updated homes in neighborhoods that fit their needs. To do this, they keep an eye on the future and think through how to continuously enhance their residents’ living experience.
In 2017, Invitation Homes merged with Starwood Waypoint Homes—almost doubling in size—and bringing the number of homes in their portfolio to over 80,000. The merger allowed Invitation Homes to create the premier single-family home rental company in the country.
While a merger of this size is great for business, consolidating the large data sets of each company was a daunting task. Invitation Homes worked with our team to create a single website solution where residents could search the entire portfolio of homes from the formerly-separate companies.
In building the new Invitation Homes leasing website, we focused on creating a seamless experience for the user. It was important for our team to understand not only how customers would use the site, but also how the Invitation Homes team would manage the site. To do this, we worked closely with Invitation Homes, becoming a direct extension of their team. The leasing website is now a single-page application where users are able to move through the entire lifecycle of leasing a home.
Today, we continue to work closely with the Invitation Homes team and are actively engaged to roll out new features and capabilities.
Check out our work on lease.invitationhomes.com