SEO audit is an effective way to identify internal and external errors on a website, unlock its potential and activate further progress for promotion in search engines.

In this article, we will give you tips on how to audit your website yourself, as well as tell you about some basic tools and services that will help you in your work. We also discuss cases where the instructions given here are enough, and when it is important for you to contact professionals who provide professional search engine optimization services.

There are basically two types of SEO site audits. A superficial or express audit and a full site audit.

Full SEO audit, usually conducted by a professional who can analyze, model and look for non-standard solutions. Basically, he answers the following questions:

1. How to raise low-frequency queries?
2. Why the site fell under the filter?
3. how to fix the situation?

A full SEO site audit requires experience and the use of special tools.

It gives a complete picture of the state of the site, which helps to carry out a full-scale optimization measures and opens up great prospects for promotion.

Rapid site audit:

1. Gives a general idea of the effectiveness of the project;
2. helps to identify gross violations that prevent better ranking;
3. Helps to improve behavioral factors and increase conversion rates;
4. can be performed independently following a standard algorithm of actions.

In this article we will consider only the express audit, as it can be performed independently and free of charge.

Lora